Brewdog beer company ‘all shook up’ after losing Elvis trademark battle

BrewDog, the revolutionary new brewery behind the ‘Punk IPA’ and ‘Vagabond’ beers has been left licking its’ wounds like a hound dog after losing a legal battle against the estate of Elvis Presley.

The battle began after BrewDog applied to trademark its’ new beer ‘Elvis Juice’. The application was quickly opposed by the suspicious minds looking after Elvis’ estate, who claimed that BrewDog were trying to take advantage of Elvis’ popularity by naming its beer after him.

The UK Intellectual Property Office agreed that BrewDog’s trademark was likely to cause members of the public to think that the beer referred to or was endorsed by the king of rock. As a result the trademark has been thrown out, leading to BrewDog checking into Heartbreak Hotel.

If you or your company require any assistance with Trademark, Copyright, Patent or Design Right issues, whether you need to register, oppose or are facing opposition to your intellectual property, contact our team at Hall Smith Whittingham today on 01270 610300 for a free confidential discussion.

Full details of the case can be found here: